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What’s the biggest challenge for most businesses when going online?

Planning a budget

Developing a plan

Optimising a website

Defining a customer base

Answer

Developing a plan

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

What your customers are doing on your website

Where your customers have come from before visiting your website 

Where your customers go after leaving your website.

What your customers are looking for on your websites

Answer

Where your customers go after leaving your website

Website hosting servers have their own unique IP address, what does this address consist of?

Numbers and letters

Numbers

Letters

Letters and symbols

Answer

Numbers

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

It can enable you to offer discounts that compete directly with your competitors’ pricing

It can identify how your offering is different in comparison to your competitors.

It can give you deeper insight into the market and their approach

It can reveal which additional regions you could be operating in so that you can grow your business

Answer

It can identify how your offering is different in comparison to your competitors

You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

Shopping bags

Blog content

YouTube

Social media

Answer

Social mAnswer

How can businesses benefit from using analytics on their website?

It will show you where your audience comes from

It will list which pages your audience does not like

It will show where your customers go after they’ve left your site

It will show you why your audience visit your site

Answer

It will show you where your audience comes from

Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

Internet Position

Internet Placement

Internet Privatisation

Internet Protocol

Answer

Internet Protocol

When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

The consideration phase, when customers start to research potential products to buy

The finance stage, when customers think about their budgets

The action stage, the moment when customers commit and purchase your product

The sharing stage, when customers share images and feedback on your products

Answer

The consideration phase, when customers start to research potential products to buy

Which are the first steps you should consider when constructing 

an online business strategy?

Understand the target audience

Change your mission statement to match the goals

Create goals and identify a USP

Define and segment your audiences

Answer

Create goals and identify a USP

Where does the domain name of a website primarily sit?

In the URL

In the coding of your header image

In your navigation menu

In your logo’s hyperlink

Answer

In the URL

When planning your website, what is one of the key things you should consider?

The order your products will appear on the site

What you want your customers to do on the site

How customers will interact with the site

What your customers want to see on the site

Answer

What you want your customers to do on the site

When considering whether to have a web presence for your business, which of the following is not a major factor?

Technology

Cost

Scope

How long you’ve been in business

Answer

How long you’ve been in business

When you’re building a business

website, what purpose does a server have?

It manages your website

It hosts your website

It promotes your website

It secures your website

Answer

It hosts your website

When looking to advertise a new business online, what is one of the major benefits of display ads?

They are seen by everyone

They have higher click-through rate

They can come in many different formats

They don’t cost too much to set up

Answer

They can come in many different formats

Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

Call the customer when there is an offer they’d enjoy

See where their customers are and monitor their shopping behaviors

Send them offers when they enter a certain geographical area

Add items to their in-app basket that you think they’d like

Answer

Send them offers when they enter a certain geographical area

What is the term we use to describe how search engines categorise each piece of content?

Listing

Crawling

Indexing

Ranking

Answer

Indexing

When using a search engine, what is the name of a word or phrase somebody types to find something online?

Search phrase

Search term

Search query

Search word

Answer

Search query

When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

Outrank lots of larger, more established companies

Find more opportunities

See more traffic than short tail keywuseful 

Perform better on social media

Answer

Find more opportunities

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site

Write some great content they will find useful

Ensure your staff link back to your site

Link to them first, regardless of whether they have anything interesting on their site

Answer

Write some great content they will find useful